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Cookie Policy

How we use cookies and similar technologies to enhance your experience with our toll payment assistance services

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Last Updated: January 1, 2025
What Are Cookies How We Use Cookies Types of Cookies Cookie List Google Ads & Analytics Cookie Control Other Technologies

Introduction

At Tesco Pay Toll Road, we use cookies and similar technologies to enhance your experience when using our website and services. This Cookie Policy explains what cookies are, how we use them, and how you can manage your cookie preferences.

Important: We are an independent assistance service and are not affiliated with Transport for London or any government body. We help facilitate payments but are not an official payment portal.

Compliance Notice: We adhere to Google's Advertising Policies and the Google EU User Consent Policy. By using our website, you consent to the use of cookies in accordance with this policy.

What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work more efficiently and provide information to the website owners.

Cookies can be "persistent" or "session" cookies:

  • Persistent cookies remain on your device for a set period of time or until you delete them
  • Session cookies are deleted automatically when you close your browser

Cookies do not typically contain any information that personally identifies you, but personal information that we store about you may be linked to the information stored in and obtained from cookies.

How We Use Cookies

We use cookies for several purposes, including:

Essential Website Operation

Some cookies are essential for the basic functionality of our website, such as enabling you to navigate between pages and use key features.

Performance and Analytics

We use cookies to understand how visitors interact with our website, which helps us improve our services and user experience.

Personalization

Cookies help us remember your preferences and tailor content to your interests, making your experience more relevant.

Advertising and Marketing

We use cookies to deliver targeted advertisements, measure campaign effectiveness, and enable remarketing through platforms like Google Ads.

Security

We use cookies to enhance the security of our website and protect against malicious activities.

Types of Cookies We Use

We use different types of cookies on our website:

🔒 Essential Cookies

These cookies are necessary for the website to function properly. They enable basic functions like page navigation and access to secure areas of the website.

📊 Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously.

🎯 Advertising Cookies

These cookies are used by Google Ads and other advertising platforms to deliver relevant ads, measure campaign performance, and enable remarketing.

⚙️ Preference Cookies

These cookies enable the website to remember information that changes the way the site behaves or looks, like your preferred language or region.

Detailed Cookie List

Below is a comprehensive list of cookies we use on our website, including their purpose, duration, and type:

Cookie Name Provider Purpose Duration Type
session_id First-party Maintains your session while using our website Session Essential
csrf_token First-party Protects against cross-site request forgery attacks Session Essential
cookie_consent First-party Remembers your cookie preferences 1 year Preferences
user_preferences First-party Stores your website preferences and settings 1 year Preferences
_ga Google Analytics Used to distinguish users for analytics 2 years Analytics
_gid Google Analytics Used to distinguish users for analytics 24 hours Analytics
_gat Google Analytics Used to throttle request rate 1 minute Analytics
_gac_* Google Analytics Contains campaign-related information 90 days Analytics
__gads Google Ads Advertising and conversion tracking 13 months Advertising
_gcl_aw Google Ads Click identifier for conversion tracking 90 days Advertising
_gcl_dc Google Ads Display campaigns identifier 90 days Advertising
IDE Google DoubleClick Advertising and remarketing purposes 13 months Advertising
test_cookie Google DoubleClick Test cookie for advertising functionality 15 minutes Advertising

Google Ads & Analytics Cookies

How We Use Google Advertising Cookies

We use Google Ads cookies to:

  • Deliver targeted advertisements to users who have visited our website
  • Measure the effectiveness of our advertising campaigns
  • Track conversions and user actions on our website
  • Create remarketing audiences for future advertising
  • Optimize ad delivery and budget allocation

Google Analytics Implementation

We use Google Analytics 4 to understand how users interact with our website. The data collected helps us:

  • Analyze traffic patterns and user behavior
  • Measure the performance of our marketing efforts
  • Identify areas for website improvement
  • Track conversion events and user journeys

Google's Policies: For more information about how Google uses data from our site, visit How Google uses information from sites or apps that use our services. To opt out of Google's use of cookies for advertising purposes, visit Google Ads Settings.

Remarketing and Conversion Tracking

We use Google Ads remarketing cookies to show relevant ads to users who have previously visited our website. This includes:

  • Standard remarketing across the Google Display Network
  • Dynamic remarketing based on user interactions
  • Custom audience creation based on specific pages visited
  • Conversion tracking for toll payment assistance requests

Data Retention: Google Analytics data is retained for 26 months. Remarketing list data is typically retained for 30-90 days, depending on the audience type.

Controlling Cookies

You have several options to control or limit how we and our partners use cookies:

Browser Settings

Most web browsers allow you to control cookies through their settings preferences. However, limiting cookies may impact your experience on our website.

Google Chrome

Settings → Privacy and security → Cookies and other site data

Mozilla Firefox

Options → Privacy & Security → Cookies and Site Data

Safari

Preferences → Privacy → Cookies and website data

Microsoft Edge

Settings → Cookies and site permissions → Cookies and site data

Opt-Out Tools

You can opt out of certain types of cookies, particularly those used for advertising purposes, through the following resources:

  • Google Ads Settings: adssettings.google.com
  • Google Analytics Opt-Out: tools.google.com/dlpage/gaoptout
  • Your Online Choices: www.youronlinechoices.com
  • Network Advertising Initiative: optout.networkadvertising.org
  • Digital Advertising Alliance: optout.aboutads.info

Managing Your Consent

When you first visit our website, you will see a cookie consent banner that allows you to:

  • Accept all cookies
  • Reject non-essential cookies
  • Customize your cookie preferences by category
  • Review and change your preferences at any time

Your preferences are stored in a cookie and will be remembered for future visits.

Other Tracking Technologies

In addition to cookies, we may use other similar technologies to collect information:

Local Storage

We use browser local storage to store larger amounts of data on your device, such as user preferences and cached content, to improve performance.

Session Storage

Session storage is used to temporarily store data during your browsing session, which is cleared when you close your browser.

Tracking Pixels

We may use tracking pixels (web beacons) to track conversions, website traffic, and user behavior. These are tiny, invisible images that help us understand how users interact with our website.

Cross-Device Tracking

We may use technologies that allow us to recognize you across different devices to provide a consistent experience and measure campaign performance across platforms.

These technologies work similarly to cookies and are subject to the same controls and preferences as described in this policy.

Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our operations. We will notify you of any material changes by posting the new Cookie Policy on this page and updating the "Last Updated" date.

We encourage you to periodically review this Cookie Policy to stay informed about how we use cookies.

Contact Us

If you have any questions about this Cookie Policy or our use of cookies, please contact us:

Get In Touch

Email: privacy@teciso.pro

Phone: +44 20 7794 3785

Address: 30 Well Walk, London NW3 1BX, United Kingdom

Data Protection Officer: For GDPR-related inquiries, contact dpo@teciso.pro

Tesco Pay Toll Road

Independent assistance service helping drivers pay London toll roads. We help with Dartford Crossing, Congestion Charge, ULEZ, and LEZ payments.

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Get assistance with your toll payments:

30 Well Walk, London NW3 1BX, United Kingdom

+44 20 7794 3785

assistance@teciso.pro

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